Innova Recordings is dedicated to forward-looking (-hearing?) work that pushes and challenges the boundaries of contemporary music. The label's releases are less dictated by record-bin-constraints or typical notions of marketability, but by the integrity of the work, its originality, conceptual richness and technical quality, and the artist's willingness to support and promote the release.
Innova redefines the typical relationship between artist and label. Artist and label work together, taking advantage of each other's strengths, to provide both the tools of an established record label and the freedom usually associated with self-publishing.